David is available for hire
Hire DavidDavid Britton
Verified Expert in Product Management
Product Manager
Location
Chicago, IL, United States
Toptal Member Since
April 3, 2019
Dave takes a customer & 假设驱动的方法来定义、验证和扩展引人注目的产品. 他领导了金融科技、SaaS、电子商务、广告科技和市场领域的移动/网络产品. Skilled in strategy (differentiation, growth, monetization), planning (road maps, GTM, MVP design), and execution (backlog, user stories, pilot management, A/B tests), he's equally comfortable leading teams, talking to users, and analyzing behavioral data.
Project Highlights
AutoTrader.ca | Instant Cash Offer
Led the product, partnerships, pilot execution, GTM即时现金报价策略——从珠三角到500家经销商,6个月.
FlyWire | Healthcare Vertical
Led the market analysis, product definition, 以及针对国际患者的医疗保健计费产品的GTM策略.
Headway Capital | Business Launch
率先推出了一个高8位数的中小企业贷款-从构思, opportunity validation, MVP design, and go-to-market.
Expertise
Work Experience
Co-founder | CEO
2018 - PRESENT
BookMigo
- Developed and growing BookMigo, a digital book club, 这使得朋友和陌生人之间可以共享阅读体验.
- 发现并验证了热心读者的需求/愿望.
- 设计和验证原型,重点关注快乐(伙伴阅读,阅读挑战).
- 定义了MVP迭代,GTM计划,以及拥有的backlog.
- 积极与发行商合作,验证发行和盈利模式.
CEO | Principal
2018 - PRESENT
ProdRocket
- Helped Array.我们定义他们的品牌,定位和产品架构. Led content strategy and launch of Array.io website.
- 为一款冥想手机应用定义、验证并执行盈利/GTM计划.
- Conducted an opportunity analysis, customer discovery, and product validation for a music-tutoring app.
- 为“现场团队”定义机会并验证基于信使的生产力应用程序的产品."
- Performed a market analysis, business model design, 为房地产中介的短信聊天机器人发现客户.
Director of Marketplace Products
2017 - 2019
AutoTrader.ca
- 领导2000万月活跃用户和5000家汽车经销商的产品和产品营销——专注于为购车者创造价值, dealers, and OEMs.
- 率先推出“即时现金优惠”和GTM,创造了八位数的增量收入.
- 领导从基于团队的产品开发组织到基于部落的产品开发组织的转变(与工程部门一起).
- 在8个跨职能小组中建立了一个基于任务和okrs的路线图规划流程.
- 与我的团队合作,从利基广告产品(非prime)中获得了约500万美元的收入, multiprovincial upgrades and OEM keyword conquest).
Chief Customer Officer
2016 - 2017
BoardOnTrack
- 领导市场营销,客户成功和产品,负责约200个SaaS客户的经常性收入.
- 通过推动初始产品采用和推广升级产品,使美元留存率同比增加16%.
- 开发产品包装/定位,改善销售和客户成功平台.
- 定义客户旅程和服务设计地图,并在所有接触点上制作CS剧本.
Director of Product Management
2015 - 2016
FlyWire
- 领导所有面向客户的产品(机构计费)的产品和产品营销, consumer payments).
- 发展平台和功能以开拓新市场(英国、非盟、美国)和垂直市场(健康).
- 领导高等教育合作/整合,增加收入500万美元.
- 推出了一个网络爬虫来跟踪竞争对手的汇率, helping sales accumulate ~$3 million in bookings.
Product Manager — Consumer Web
2014 - 2015
FlyWire
- Harnessed consumer feedback (interviews, 调查)和A/B测试,以提高15%的付费转化率.
- Developed/owned FX pricing strategy, 旨在最大化外汇收入(多变量测试),同时考虑竞争对手的利率和用户满意度.
- 发布了“先进的融资平台”,将支付交付从3.5 to 1.5 days.
- 领导整合国别支付,以支持中国的增长, India, Korea, Brazil, and Africa.
Senior Associate (Corporate Development)
2013 - 2014
Enova International (ENVA)
- 领导全面的市场分析,确定新的lob,以推动公司增长和多元化(基于市场机会和获胜能力).
- 为中小企业贷款业务定义和验证产品机会, 从商业案例和MVP设计到试点执行.
- 设计/推出全公司创新计划(“创新智库”), where employees submit ideas, pitch to the CEO, and get approval to pursue proof-of-concept.
Founder | CEO
2012 - 2014
3D Printer Hub
- 推出首个3D打印机市场,在18个月内销售额达到30万美元.
- 建立基于magento的电子商务平台,支持跨国际市场的定制定价.
- 与约15家制造商建立了合作伙伴关系,获得了直销销售的佣金.
Associate (Growth Marketing | Strategy & Operations)
2010 - 2013
Enova International (ENVA)
- 管理1000万美元的潜在客户/联盟预算,优化了LTV和CPA.
- 领导QuickQuid/Pound2Pocket原生应用的产品发布和移动网页的重新设计.
- 为30人的承保部门设计风险管理和流程优化.
- Identified, designed, and launched a pre-approval direct mail program, yielding 12% increase in US loan volume.
Director of Operations | Director of Marketing
2007 - 2009
Uceda Institute (Chain of ESL Schools)
- Oversaw and was responsible for P&拥有约500名学生和约15名学术/行政人员的ESL学校的L.
- 通过提高保留率(课程质量)和现场营销,入学率同比增长20%,收入增长15%.
- 担任九个ESL地点的营销总监, 通过海外国际学生合作增加10%的入学人数.
Project History
AutoTrader.ca | Instant Cash Offer
http://www.autotrader.ca/ico/Led the product, partnerships, pilot execution, GTM即时现金报价策略——从珠三角到500家经销商,6个月.
即时现金报价处理实时状况分析和“购买报价”从经销商到私人卖家.
Product Features:
•消费者旅程:从线上到线下的消费渠道
• Consumer and dealer value prop and messaging
• Condition analysis and pricing engine
• City/region-based dealer lead routing
• Dealer dashboard and service design map
• Auction disposal/drop-off partnership
Product Features:
•消费者旅程:从线上到线下的消费渠道
• Consumer and dealer value prop and messaging
• Condition analysis and pricing engine
• City/region-based dealer lead routing
• Dealer dashboard and service design map
• Auction disposal/drop-off partnership
FlyWire | Healthcare Vertical
http://www.flywire.com/Led the market analysis, product definition, 以及针对国际患者的医疗保健计费产品的GTM策略.
我率先推出了飞线的第二个垂直业务——医疗保健. 我必须对核心平台/功能进行重大改进,以解决医院和大型诊所独特的计费需求.
我与销售/早期采用者密切合作,提炼客户需求, identify delighters, and refine the value proposition.
我与销售/早期采用者密切合作,提炼客户需求, identify delighters, and refine the value proposition.
Headway Capital | Business Launch
http://www.headwaycapital.com/率先推出了一个高8位数的中小企业贷款-从构思, opportunity validation, MVP design, and go-to-market.
该项目涉及一种近乎优质的信贷额度产品,面向试图管理其现金流和资金库存的小企业.
Education
2009 - 2010
Master's Degree in International Relations
University of Chicago - Chicago, IL, USA
2003 - 2007
Bachelor's Degree in Psychology
Rutgers University - New Brunswick, NJ, USA